Skeet Reese Opens Reese Fishing

Bass Fishing Hall of Fame Inductee Launches Rod Line and Retail Website

AUBURN, Calif – April 2, 2024 – The name Skeet Reese has long been synonymous with trendsetting and excellence. Since beginning his career in the Pro-Am tournaments of the Western United States decades ago, and into the national scene in the late 1990’s, Reese has been an angler who prided himself on excellence on an off the water. The Northern California pro has earned himself a reputation as one of the most recognized anglers in the sport, as a tireless worker, a marketing and promotions leader and a skilled Champion who excels as an angler and businessman.

With a competitive career that includes 11 Tour Level victories, 82 top 10 finishes, a Bassmaster Angler of the Year crown in 2007 and a Bassmaster Classic title in 2009, Reese has pocketed more than $3.8 million in career earnings. As impressive as his competition record is, his contributions to the fishing business rival that. Known for being instrumental in the growth of his partners, Reese is focusing his business acumen on building a new company, Reese Fishing, which will bring products that will provide self-designed products to fishing consumers.

Beginning with new lines of fishing rods, Reese announces a new website reesefishing.com, and the launch of two new fishing rod lines that are a culmination of his experience and commitment to excellence. “I’ve been fortunate to work with some great companies and to be a part of some great products in the past,” said Reese. “But with Reese Fishing, I have an opportunity to do things exactly the way I want and produce products that meet the standards I expect.”

Reese Fishing rods will initially consist of two series, NEXT 1 and NEXT 2, with the NEXT 1 series being the first to be available in the store. NEXT 1 is based off of the Skeet Reese Rods of the past but engineered to a higher degree. “This series is based on the top sellers from my previous projects, but we have taken steps to make sure they are better in every way,” said. Reese. “Every component of the NEXT 1 series has been carefully selected for feel and performance, and if we couldn’t find what I wanted, I worked to design and build them myself.”

NEXT 1 is available in eight models that will give anglers a rod for each core technique they may encounter on the water, and many of the specialized techniques as well. NEXT 1 will be available in the now famous Reese Yellow blank finish, and for those who said they would prefer something less visible. “Each NEXT 1 model has its own name and personality based on the techniques they are designed for,” said Reese. “We wanted to carry on the tradition of the yellow blank that so many customers loved, but others told us they would prefer them to be black, so each model is available in two colors to give everyone a choice.”

Soon to be released on the website will be NEXT 2, a series which Reese called the most advanced fishing rods he has experienced to date in his career. “NEXT 2 is my masterpiece to this point. I’ve designed exclusive reel seats and engineered our exclusive carbon fiber handles to integrate with them,” he said. “I’ve worked to combine the latest in technology and the best graphite and resins we could get to build this series. I’m confident that when you fish NEXT 2, you’re going to LOVE them.”

Reese said that he has poured nearly two years into the company and its products; his intent is to offer the end user extreme performance at a great value. “This journey has taken a lot longer than I anticipated because I wanted every little detail of these series to be perfect,” he said. “My challenge was to make sure that we came out with the best product possible, and I think that goal has been met. Our NEXT 1 and NEXT 2 series are so different but so amazing in their ways, and I can’t wait to hear what anglers have to say after they fish them.”

NEXT 1 rods retail for $139 and are currently available at reesefishing.com/product-category/fishing-rods/next-1/ NEXT 2 will feature a full lineup of technique specific models and will be available soon. Reese Fishing rods will be backed by Reese Fishing’s warranties, for details, visit reesefishing.com/warranty-information/

NEXT 1 is currently available with an introductory offer of buy two get 10-percent off and 15-percent off when you purchase three or more.

In addition to the Reese Fishing rod brands, Reese Fishing will also be offering Kastking Skeet Reese Icon reels, hardbaits from Lucky Craft and soft plastic baits by Berkley. Keep checking the website for updates and inventory announcements.

About Reese Fishing
A product of more than 40 years of competitive and fishing industry excellence, Reese Fishing is the brainchild of Bass Fishing Hall of Fame inductee Skeet Reese. The Auburn, Calif. pro, being one of the most successful anglers in the fishing industry with over 40 years of experience, knows what real anglers want and need to be successful on the water. built alongside his wife and daughters, the goal is to instill our passion for the outdoors. The goal of Reese Fishing products is to help customers be inspired to explore what the outdoors has to offer; Reese Fishing strives for the best overall performance on the water.

Find Reese Fishing online at reesefishing.com, on Facebook at www.facebook.com/ReeseFishing and Instagram at www.instagram.com/reesefishing3/. Or by contacting them at [email protected].